“Because You’re Worth It”
Nail Techncians & Cosmetologists , Have you heard of Salon Slogans? If your not sure what a Slogan is, let me explain.
Slogans are short attention grabbing phrases that tells people why they should come to you for service. To be successful, you must be clear on why people should come to you versus going to your competition. In this competitive market you can’t blend in, you must stand out from the crowd!
Businesses with a Slogan put themselves in a position to always be at the highest level of service. In other words they have to live up to the Slogan they have put in front of their clients and potential clients.
Examples of Salon Slogans:
Unique Beauty Salon, Slogan: Luxury salon where you will feel unique and special.
Lifestyle Hair and Nail-beauty salon , Slogan: Where Style is Created
Studio One Hair Design & Day Spa, Slogan: Studio One. When Only The Best Will Do!
Why Use Salon Slogans
When you have Slogans like the ones above you are telling your clients and potential clients why they should come see you. When you put this in front of your customers, they are expecting the best from you, which in turns make you push for a higher level of service. It gives you (and your staff ) a standard in which to deliver on and your clients a feeling of having made the right choice.
When clients start to buy into salon slogans , they understand why they should come to you versus going anywhere else. When you as an independent nail tech or cosmetologist buy into your slogan, you drive yourself to be the best. If you have staff and they buy into your slogan they aim for a higher level of service too. Believe it or not, having a slogan can take your business to new levels and success.
How Many business can you think of that have a slogan that makes you go to them versus anywhere else? FedEx? “When It Absolutely Positively Has to Be There…”. This is a powerful statement that gets people to use FedEx.
Clearly defining to your clients why you are different from all the others will make you stand out from the crowd and get noticed!
Start working on your slogan today. Place it on your business cards, website and in your salon. Define your beauty business or salon as the best and separate yourself from the crowd! Salon Slogans work!